鸡同鸭讲 (Talking without Communicating) in advertising


We have all, at one point or another, seen an ad that doesn't make any sense and felt sorry for the huge waste of advertising space that could have been used to create much more impact instead.

In this very engaging talk, master creative Mr. Peter Soh will showcase some of the best and worst advertising creative work from the international stage and comment on them in a way that will be beneficial to both young and experienced creatives alike.

One will also get to see the rise of the greater china creative scene through the eyes of one of the most successful creatives from Singapore with various opportunities overseas, especially in other parts of Asia where the advertising scene is booming, being explored and discussed.

Some parts of the talk will be conducted in a mix of english and chinese.


Former Chief Creative Officer of Saatchi & Saatchi Greater China

A former classmate of our PM Lee who didn’t make it to politics but shaped the world through his creativity. He is one of the 4 Godfathers who founded the World Chinese Creative Awards “Long Xi”. Peter’s mad success in advertising has gained worldwide creative recognitions at Cannes, New York Festival and One Show. His advertising life was recorded in the Singapore National Archive as well as ranked closely behind David Ogilvy and Bill Bernbach in Chinese ad magazine, China Modern Advertising.

Read more about the speaker here

  • The event description was updated. Diff#219924 2017-01-20 04:37:02
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Tue Jan 24, 2017
7:00 PM - 10:00 PM SGT
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